# Frequency Capping

Push notifications are a highly effective messaging channel, but sending them too frequently can lead to **faster user churn.** You can resolve this by setting up Frequency Capping, which helps you manage user fatigue levels by limiting the maximum number of notifications each user receives.

## Setting Up Frequency Capping

Frequency Capping can be configured on a project basis. On the FlareLane console’s project page, you can choose between the following options:

* **No limit**: No restrictions are applied to notification sending. This is the default setting.
* **Set the maximum number per user**: Set a maximum limit on notifications each user can receive within a specified timeframe and track the number of sent notifications. The count resets each time you adjust the settings.

<figure><img src="/files/9E43bG15nvSjxPixlBMD" alt=""><figcaption><p>Image by FlareLane</p></figcaption></figure>

If the number of notifications exceeds the set frequency cap for a particular device, the message will not be sent, and the "Capped" count in the message statistics will increase accordingly.

<figure><img src="/files/fP2KxST1At4AMYyBPxmo" alt=""><figcaption><p>Image by FlareLane</p></figcaption></figure>

Here’s what each term in the chart represents:

* **Sent**: The total number of devices where the message was successfully delivered.
* **Clicked**: The total number of devices that clicked on the message and were redirected to the specified URL.
* **Remaining**: The total number of devices still waiting to receive the message.
* **Failed**: The total number of devices where the delivery was unsuccessful.

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## Overriding the Set Limits

The Frequency Capping settings you previously configured can apply across the entire project. However, you can also configure notifications to bypass these limits. Here are examples:

### New Message

You can override the frequency capping settings by checking the box under the send options in a new message. Here's an example:

<figure><img src="/files/4ZbdoHt7g5PdUm2ijbw3" alt=""><figcaption><p>Image by FlareLane</p></figcaption></figure>

### Customer Journey Automation

Alternatively, you can override the frequency capping settings when making customer journeys. Simply tick the box in Send Options as shown below:

<figure><img src="/files/iaBVw0xYL8QepWZMmPw2" alt=""><figcaption><p>Image by FlareLane</p></figcaption></figure>


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