# Customer Journey

Customer journey is a great marketing strategy for creating personalized and automated communication sequences for your users. With journeys, you can design and manage targeted messaging campaigns based on user actions and conditions, delivering messages at the right time to drive desired outcomes.

Use customer journey to set up automated campaigns at points in your service where the churn rate is high. For example, when users perform specific actions, you can engage with them over time until they reach the final goal, maximizing the conversion rate. Automatically send messages at the right moment to achieve high customer satisfaction and easily meet your revenue and KPI targets.

Please refer to the following sections for the step-by-step guide to creating your customer journey:

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[Creating Customer Journey](/customer-journey/creating-customer-journey.md)
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[Understanding the Journey](/customer-journey/understanding-the-journey.md)
{% endcontent-ref %}

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[Performance Dashboard](/customer-journey/performance-dashboard.md)
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[Pre-built Templates](/customer-journey/pre-built-templates.md)
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