# Audience

Understanding your customers is critical when setting up your push notification strategy. By gaining insights into their preferences and behaviors, you can create targeted and personalized messages that are more likely to engage them.

Explore the sections below to learn how to manage subscribed devices and create segments.

## Sections

{% content-ref url="/pages/6s7CK4O07UzcOwi6qKpL" %}
[Segments](/audience/segments.md)
{% endcontent-ref %}

{% content-ref url="/pages/swdfgb06wOfIszQCsYt2" %}
[Device Management](/audience/device-management.md)
{% endcontent-ref %}


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