Events
Events are actions a user performs in the app or website, such as sign-up or purchase.
Events are specific user actions which either trigger or cancel a push notification. Events can encompass a wide range of actions, such as:
User Sign-ups
Product Purchases
Account Upgrade
Completion of specific milestone
Each event becomes a trigger point for crafting targeted messages or Journeys and delivering them to the right users at the right time. Additionally, events can also be used to cancel push notifications. For instance, if a user completes a desired action before a scheduled notification is due, the associated event can cancel the notification, preventing redundant or unnecessary messaging.
By leveraging events, businesses can deliver timely information, and provide a tailored experience that drives user satisfaction and retention.
Some common use cases include:
Sending a reminder push notification 3 days after a user adds a product to the cart and canceling push notifications in case a user completes a purchase
Sending a push notification to write a review 1 day after a user makes a purchase
To add and use events, you need to go through a simple Integration process. You will need the developer's assistance for this.
How to Integrate
REST API:
POST /v1/projects/PROJECT_ID/track
Web SDK / Mobile SDK:
FlareLane.trackEvent("test_event")
Events Collected by FlareLane SDK
FlareLane's SDK automatically captures certain events.
Events | Definitions | Note |
---|---|---|
@first_session | The initial time a user subscribes to push notifications | |
@clicked | The initial time a user clicks on push notifications | notification_id: The ID of the push notification that the user has clicked |
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