Data Management

Data plays a crucial role in personalization and automation. Each piece of data can serve as a trigger or a cancellation signal for a message, enable message personalization and help create more detailed customer segments.

To increase the effectiveness of personalization and automation, it is important to define campaigns, goals, and the customer data you want to use.

Once you have this information, you can share it with your developers, who will then Integrate Custom Data into your system.


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