For mobile apps, select Mobile Push. For websites, select Web Push. If you have both the app and the website, select both channels.
To receive push messages, customers first need to subscribe to push notifications. Upon subscription, the customer's device generates a unique anonymous identifier known as a push token, which is sent to FlareLane. This push token allows FlareLane to identify the recipient's device and send notifications accordingly.
After a push notification is sent, FlareLane uses the push token to identify the device that matches each token and then delivers the notification to the corresponding device.
Once the delivered push notification reaches the device that initially subscribed to your app or website, it is displayed on the device for the recipient to see.