Creating a Customer Journey

This section explains how to create a customer journey using the FlareLane console.

1. Entry Rules & Exit Rules

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The first step in creating a customer journey is to define the start and end conditions. We currently support two types of conditions: Event-based and Segment-based. Please refer to the Understanding the Journey section for more detailed information.

2. Configuring Actions

You can freely customize channels and tasks that constitute the customer journey.

The following channels are supported:

• Mobile Push

• Web Push

• Webhooks

• In-App Message

• Email

• SMS

The following features are supported:

• A/B Testing

• Decision Split

• Profile Updates

• Event Triggering

3. Configuring Conversion Events

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You can set conversion events in the customer journey here. The new events will apply to all actions within the journey simultaneously.

4. Scheduling Delivery

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You can configure various send options within the journey. Design your unique customer journey by utilizing features such as Do Not Disturb and Frequency Capping.

5. Activating Your Customer Journey

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Once you’ve completed the configuration, click Activate in the top right-hand corner to start the customer journey and begin sending push notifications. The customer journey will only apply to users who meet the start conditions from the point of activation. After activation, the journey cannot be edited. To make changes, duplicate the existing journey and modify the new version.